Mission, Vision and Values
To provide fine products of great value and services of that meet local and international standards.

Local and International growth through superior products, innovation, quality and commitment.

Business Values

Customer Focus
•We create excellent brand products and services for our customers by carefully listening to their needs and exceeding their expectations.

Dealer Focus
•We realize that dealer profitability is instrumental to our success and expect to be the preferred supplier.

Human Dimensions
•We value our employees.
•We expect to be the preferred employer in our industry.
•We expect to create highly motivated employees who are the most knowledgeable and best trained in the industry.
•By continually enhancing the leadership, business and people management skills of our current and potential managers, we expect to have employees who can provide the necessary process improvements to achieve corporate goals.
•We expect our leaders to be proactive and show the way.
•We expect our leaders to influence and set the rules.
•Using speed, quality, and innovative behavior we expect to achieve competitive advantage
#1 in Customer Perceived Quality
•More than just delivering highest quality of product and services, we expect to be recognized by our customers and users as such.

Ethical Standards
•We will conduct ourselves in an ethical manner and act as a good corporate citizen in all communities in which the Company operates.
•We care about the natural environment.
•In all our activities we wish to protect the environment from harmful influences, conserve natural resources and promote environmental awareness.

Brand Values
•We recognize the tradition and value of brands, the loyalty of our customers and the identification of our dealers.

Core Values

•We will take responsibility for our area of influence as if this is our enterprise. We will commit to excellence.

•We will walk the talk. We will be committed to a consistent, honest and reliable way of action.

•We appreciate other individuals with their own cultural identities. We embrace differences.

Team Spirit
•We actively contribute to overcome challenges as a team.

•We will provide full information required. We will communicate openly and sincerely. We appreciate feedback

Mikoani Traders, Nyerere Road,
Dar es Salaam, Tanzania
+255 22 2861235/ 236
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